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Adonis Saab is a Venezuelan artist with a passion for photography and one goal: to fulfill his dreams by traveling the world. And in doing so, he takes photos of the most breathtaking landscapes, from the local beach in his hometown, to the most remote places, showing us that true beauty is found in nature.
For this project, we created different mockups to show viewers what it is like to have a Saab Visual photo in your living room or a print t-shirt, always reminding you of that place.
We developed and implemented all the elements of the website, catered to a worldwide audience, with strategies that captured the artist’s essence and beauty. "The road to happiness" is the name of his first photo that went viral in 2018, in which, thanks to the response generated by Adonis Saab, he launched the project to give us a piece of his art and take it with us.”
“The most incredible thing about this photo was the feeling it aroused in people. They named it "El camino hacia la felicidad". For some, they were memories of their childhood on the way to the beach with their family, for others the road to a party with their friends. The reality is, that for everyone this specific photograph represents a positive moment in people’s lives. Also, for those who live outside the country, the fact that they get to see such an emblematic place, makes them feel nostalgic.”
Next Project
Sano & Melao
Let’s be in touch
Creating Vectors 2021.
Miami
Barcelona
